How to Use CSAT Surveys to Measure Satisfaction After Live Events and Webinars

Live events and webinars are pivotal touchpoints for engaging with your audience, and gathering feedback is crucial to refine these experiences. FrodX utilizes InstantFeedback to seamlessly collect, analyze, and act on attendee satisfaction data through CSAT surveys, enabling continuous improvement and maximizing the ROI of each event.

By automating feedback collection and follow-up, InstantFeedback empowers event organizers to enhance attendee satisfaction and encourage word-of-mouth promotion, fostering greater trust and reach.

InstantFeedback Campaign

After a webinar or live event, an automated email is sent to all attendees marked with HubSpot's "Webinar/Event Attended" tag, ensuring complete feedback coverage. The email features a concise CSAT survey designed to evaluate overall satisfaction and collect actionable insights through two key questions:

• Primary Rating: How likely are you to attend one of our events in the future? (Scale 1–5)
• Comment Field: What most influenced this decision? (Comment)

HubSpot Follow-Up Journey

Promoters (Rating: 4 or 5)

Promoters receive a personalized thank-you email expressing gratitude for their positive feedback. The email includes a request to share the event recording and materials with colleagues, friends, or peers. This approach drives organic reach, builds trust among new leads generated through peer recommendations, and reduces advertising expenses by harnessing the power of word-of-mouth referrals.

Detractors (Rating: 1 or 2)

Feedback from detractors is flagged and reviewed to uncover improvement areas. This input directly informs planning for future events, demonstrating a commitment to addressing participant needs.

Why Satisfaction Matters: The Real Value of Using InstantFeedback

Increasing attendee satisfaction at your events goes beyond positive feedback—it's a direct driver of business growth. Satisfied participants are more likely to become repeat attendees, reducing acquisition costs for future events. Their organic referrals through peer sharing amplify your event's reach without additional advertising spend, significantly cutting costs. Moreover, a well-executed feedback loop enhances trust and loyalty, converting attendees into long-term customers. This drives higher ROI by ensuring your events contribute to revenue generation while fostering a network of engaged advocates who promote your brand. InstantFeedback helps you capitalize on these opportunities, transforming satisfaction into tangible business outcomes.

Example Follow-Up Emails